From Press to Post Office
Direct Mail Made Easy
Garlich Printing manages every step — from creative design and list prep to printing, addressing, sorting, and USPS delivery. Save time, postage, and guesswork with our full-service direct mailing solutions.
Are you ready to kickstart your direct mailing? Request a direct mail quote with Garlich and get started.
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Why Direct Mail Still Works
Even in today’s digital-first marketing world, direct mail continues to deliver unmatched engagement. With nearly 90% of direct mail being opened, physical mail consistently outperforms email and digital ads in attention, recall, and response rates.
Direct mail offers a tangible, trustworthy touchpoint. Recipients physically handle your brand, making it more memorable and credible than a fleeting screen impression. When integrated with USPS Informed Delivery, your campaign gains an extra digital layer. You get your customers to preview your mailer in their inboxes before it arrives, boosting anticipation and response rates.
At Garlich Printing, we bring together creative precision, variable data printing, and smart postage management to make your direct mailing options work harder. Whether you’re reaching a few hundred local customers or launching a nationwide campaign, we ensure your message gets noticed. And when you get noticed, results come streaming in.
Full-Service Direct Mail Printing Services
Garlich Printing handles every step of your direct mailing. We work with you right from idea to inbox. Our in-house team manages design, printing, data, and distribution, ensuring your mail is accurate, compliant, and cost-effective.
Creative & Design
Our creative services include postcard design, direct mailer design, and fully customized layouts that meet USPS size and format standards. We help you choose the most effective postcard sizes for impact and postage efficiency. Whether you’re promoting a sale, announcing an event, or sending personalized offers, our design team ensures your message looks sharp and performs even better. All you have to do is tell us what you need and leave everything to our creative team.
Printing & Personalization
With both offset and digital presses, Garlich delivers exceptional print quality for small or large runs. As a G7 Master Colorspace certified printer, we guarantee precise color consistency across every piece. Our variable data printing allows you to customize each mailer whether by names, regions, or offers. We help you achieve higher engagement and ROI.
Typical applications include:
- Targeted promotional postcards
- Regional store mailers
- Loyalty and thank-you campaigns
Data Management & List Handling
Accurate mailing lists are the backbone of a successful campaign. Our secure data processing includes deduplication, address verification, and USPS CASS certification to ensure your list is compliant and current. Garlich follows strict privacy standards, giving you peace of mind that your customer data is safe and optimized for delivery.
Mailing, Sorting & Distribution
We take care of everything; from bulk postage processing and barcoding to presort and USPS drop-offs. Our in-house mailing center ensures your pieces are properly sorted and stamped for maximum USPS mailing compliance and minimum postage costs. Whether you’re mailing letters, catalogs, or postcards, Garlich ensures speed, accuracy, and savings every time.
Save More with USPS Expertise
Postage can make or break a campaign budget. That’s why our experts specialize in USPS compliance and savings optimization. We handle the complex details, starting from format approvals and tabbing to weight and size checks. We help you save more by ensuring your mail qualifies for the lowest rates possible.
Garlich helps you take advantage of:
- Bulk postage discounts
- Nonprofit postage rates
- Automation and presort savings
- USPS Informed Delivery integration
Our team stays up to date on every US postage rate change to keep your campaign compliant and cost-efficient. We also coordinate your mail drops directly with USPS to ensure timely delivery and efficiency without additional charges.
Thinking about hiring a direct mailing service you can afford? Ask about postage savings and you’ll get all the answers at Garlich.
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Integrate Informed Delivery for Greater Reach
Informed Delivery bridges the gap between physical and digital marketing, letting you reach your audience twice with one campaign. Offered by the USPS, this feature emails recipients a daily preview of their incoming mail, often with a clickable digital version of your printed piece. It’s a simple but powerful way to boost engagement before the envelope even lands in the mailbox.
Garlich manages the entire Informed Delivery setup and creative submission. Our team handles every aspect of your informed delivery, including:
- Campaign Setup & Registration
- Creative Development
- File Submission & Tracking Integration
- Performance Reporting
By combining print with digital, you reach consumers in two touchpoints: their inbox and their mailbox. The results are higher engagement and measurable results through tracked digital impressions and click-through rates.
Example: A retail client used Garlich’s Informed Delivery integration to promote a seasonal sale. Within days, click data confirmed that shoppers were engaging online before receiving the postcard. The client achieved a 28% lift in redemption rates.
You can also achieve more with Garlich if you Request a Free Informed Delivery Consultation today.
Mail Formats & Design Guidelines
Designing for direct mail requires both creativity and compliance and that’s where we thrive. Garlich provides clear mail design guidelines to ensure your project meets postal regulations and prints perfectly every time.
Postcard Sizes:
- Standard (4” x 6”)
- Oversized (6” x 9” or 6” x 11”)
- Folded and self-mailers
Letter Mailers:
- Envelope mailings
- Inserts and flyers
- Match-mailing for personalized content
Compliance Notes:
We handle tabbing, addressing area setup, and barcoding requirements to meet USPS mailing compliance.
Design Checklist:
- Include bleed and safe area margins
- Ensure high-resolution imagery
- Match brand colors with G7 color accuracy
- Review and approve prepress proofs
Industries We Support with Direct Mail
Garlich Printing’s direct mail expertise extends across multiple industries; from local retailers to national nonprofits. Our in-house print and mailing capabilities allow us to tailor every project to your audience, timeline, and marketing goals. Whether you’re sending 500 targeted postcards or 500,000 nationwide mailers, we ensure every piece delivers consistent quality, compliance, and measurable results.
Retail & Franchise
Promotional campaigns, store launches, loyalty mailers
Higher Education
Enrollment drives, alumni engagement, donor appeals
Nonprofit
Fundraising campaigns, awareness mailers, thank-you letters
Corporate
Employee communication, brand updates, client retention
Garlich’s combination of automation, craftsmanship, and personalization allows every campaign to feel tailored regardless of the scale.
Our Full Service Direct Mail Provider Process
At Garlich Printing, we believe great results come from a clear, proven process. Our direct mail process combines precision, transparency, and decades of postal expertise. We ensure your campaign runs smoothly from concept to delivery. Each step is managed in-house, allowing for faster turnaround times, tighter quality control, and measurable outcomes.
Consultation & Design
Define goals, audience, and format.
Prepress & Proofing
Ensure G7 color standards and print-readiness.
Print & Personalization
Execute your campaign with precision.
Mail Prep & Compliance Check
Sort, barcode, and prep for USPS.
Delivery & Tracking
Drop-off coordination and Informed Delivery tracking.
Post-Campaign Analysis
Optional performance insights and reporting.
Essential Prepress Included with Every Project
Garlich provides comprehensive prepress support to ensure every file is print-ready, accurate, and optimized for production. The team checks color, layout, and technical details upfront to prevent issues and safeguard quality. This built-in service streamlines workflows and delivers smoother, more reliable print outcomes.
- File review, preparation, and optimization.
- Color management and proofing for brand consistency.
- Preflight checks to catch errors before production.
- Precise plating and workflow automation.
- Collaboration with customers to resolve any file issues quickly.
Why Choose Garlich for Direct Mail
For more than a century, Garlich Printing has helped businesses communicate through craftsmanship, technology, and service. As a fourth-generation, family-owned printer, we blend tradition with innovation to make direct mail simple and effective.
Here’s why brands trust us:
- Complete in-house control: print + mail under one roof
- USPS-certified for compliance and efficiency
- G7 Master Colorspace certified for unmatched quality
- Proven expertise in data security and postal savings
- Personalized guidance from start to finish
When you partner with Garlich, you’re not just sending mail; you’re sending a message that gets delivered, opened, and remembered.
So, are you ready to start your direct mail project with Garlich? Schedule a mailing consultation with us today and let our team of experts handle your project from start to finish.
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